What is Traditional Marketing?
Traditional Marketing normally refers to the all form of online advertising which is done normally and doesn’t come under any online mode of advertising. Thus the traditional marketing may involve the advertising methods like newspaper ads, printed notices, direct phone call promotion, radio advertising, etc.
Traditional advertising are considered to be the main source of advertising in the old days and even some of the business peoples are following the traditional advertising to get more reach for their brand.
As we move in to the digital era, the traditional mode of advertising is getting reduced day by day and the business people started moving towards the online advertising to reach their audience.
What is Digital Marketing?
Digital Marketing involves all kind of marketing activities which is held online. Digital Marketing includes online ads in Google, Social Media platforms and many more. Ideally, digital marketing uses the online mediums like Internet as a source to reach the right audience.
Digital Marketing includes various online activities which are listed below,
- SEO (Search Engine Optimization)
- Paid Ads
- Remarketing, etc
These are the commonly used digital marketing strategies. Still there are many more techniques to reach the right audience using the Internet platforms.
Traditional Marketing Vs. Digital Marketing
As you know the rate of internet usage is increasing day by day. Literally most of the people around the globe right from school going children to elderly people have access to the smart phones. Nowadays the people started using the smart phone more to find information about any services, products or any other thing.
Hence as a business people, you should allocate more budget for the digital marketing activities than the traditional marketing.
In future it is estimated that even the online presence will increase more and maximum percentage of the businesses will have online stores rather than the physical stores. As a business owner, if you would like to stand top among your competitors, then you should make sure that your business have more online presence when comparing with your competitors.
From the above image, you can clearly understand that how the offline traditional marketing is getting reduced day by day over the year. On the other hand, you can see the growth in the digital marketing activities. This is the main reason, you should switch to digital marketing for your business to get more brand reach.
How to get started with Digital Marketing?
If you are starting a new business or if you are planning to implement online marketing for your existing business, then there are certain requirements to start the digital marketing for your business.
First thing is you need to have a professionally designed business website. If you don’t have one, you check the blog on SeekaHost and start creating a website for your business. Website is the first and foremost requirement to start the online marketing.
- Search Engine Optimization (SEO)
Search Engine Optimization is one of the main online marketing strategy which is used by most of the business owners to rank their website organically in Google Search for the targeted search queries. By using SEO, you can drive more quality traffic to your business website from Google Search by ranking your business website.
SEO will help your business website get quality traffic from Google in long run. Once your site ranks in top for the potential search queries, then you can expect more traffic and more sales in return.
As a business owner, you can hire the best SEO Consultants from ClickDo, founded & owned by Fernando Raymond. So your entire business website will be take care and will be optimized to perform better on Google Search.
- Paid Ads
Google AdWords and the Facebook Ads are the paid marketing strategy by using which you can target the potential audience in the market and get leads. In Google Ads, you need to pay for each click that users makes on your ad and lands on your website. Similarly in Facebook as well.
If you are starting a new business website, then it will take some time for you to rank the website organically for the potential terms. In that case, you can switch to the Google AdWords and get traffic to your website. With Google Ads, results are instant and you will need to pay to Google only based on the number of clicks that you receive for your ads. You can target the right audience based on the various demographic options available in Google Advertising platform and get targeted traffic to your website.
If you are new to the Google Ads, you can check out the book written by me, Dinesh Kumar VM on “Google AdWords Ultimate Guide: PPC Search Ads” which is available on Amazon Kindle & in Google Books.
- Remarketing
Remarketing applies for both the Google Ads and Facebook Ads. Remarketing is the paid marketing campaign by using which you can retarget the users who have previously visited your business website.
Image Source – https://searchengineland.com/survey-reveals-google-rlsa-performance-benchmarks-promise-cross-channel-retargeting-202064
The above image shows the recent survey about the remarketing ads usage by the advertisers. You can see that advertisers are using mainly search & display mediums to target the users.
By using the remarketing strategy, you can target your website visitors with the custom targeted ad copies. Ideally, the audience in the remarketing campaign are the ones who have already visited your website and already knows about your brand.
Even Facebook allows the advertisers to target the users/customers with the help of email list, contact number and website traffic data. If you have enough traffic to your website from various sources, you can start the remarketing campaign and plan for custom ads to target your website visitors.
Especially if you are looking for the brand reach for your business, then Facebook targeted ads and the remarketing ads are the best source to help your business get more reach in online among the target audience.
Conclusion
So from this blog, you should have got clear idea between the traditional marketing and the digital marketing. If you have not started the online marketing plans for your business, then you should get started immediately and start covering the target audience in the online mediums like Google Search, Social Media Platforms, etc.
